Project Overview
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以一家人一起工作的幸福感出發，選用高等級食材與高規格蒸烤箱，為忙碌於生活中的人們鎖住美味和健康。品牌識別結合「 狸貓」帶來好運的形象，為品牌創造健康與美味平衡後的信賴安心感。
Starting from the happiness of working together as a family, we choose premium ingredients and high-spec steaming and baking ovens to lock in the deliciousness and health for people busy in their lives. The brand identity incorporates the image of a "lucky cat," bringing good fortune, creating a sense of trust and reassurance after achieving a balance between health and deliciousness.
Design Concept
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以帶來好運的狸貓為主角形象，創造出身上背著丼飯碗公與餐具奔跑的趣味感，代表品牌帶來美食與好運的意象，奔跑的意象也乘載人們追逐並享用美食所感受到的滿滿幸福感。搭配溫和中性的色調，創造舒適安心的日常幸福感，期待將製作一份美味餐點的愛傳遞給為生活努力前行的人們。
Featuring the lucky cat as the main character, we create a playful image of it carrying a rice bowl and utensils, symbolizing the brand's association with delicious food and good fortune. The running imagery represents the joy people feel while chasing and savoring delicious meals. Complemented by gentle and neutral tones, we aim to create a comfortable and reassuring daily sense of happiness. Our hope is to convey the love of preparing a delicious meal to those striving for a better life.
Visual Design Agency | Zerodeisgn 有物設計
Art Direction | Wendy Hsu
Visual Design | Hong Chen
Client | 員炙燒肉丼 YUAN ZHI DONBURI
Date | 2022
